Definition
CatalogIQ Catalog Enrichment expands incomplete or inconsistent product content at scale — generating category-aware, brand-consistent content, normalizing attributes and units, merging duplicates, and formatting content for each channel.
What it does
- Generates category-aware content that follows a defined brand voice via templates.
- Produces long-tail Q&A and compatibility content.
- Normalizes attributes and units, and merges duplicate records.
- Applies channel-specific formatting so content is ready to publish.
How it relates to catalog intelligence
Enrichment is the "improve" step that follows measurement — closing the gaps a quality score surfaces. See the vendor-neutral explainer on catalog enrichment.