Why catalogs are hard in B2B
B2B catalogs often start with sparse or inconsistent source data (part numbers, PDFs, legacy ERP fields). Enrichment work commonly focuses on attribute discovery, normalization, and schema alignment.
Typical enrichment priorities
- Attribute discovery from manufacturer sources
- Normalization (units, naming, compatibility)
- Category schema definition and required fields
Common pitfalls
- Over-reliance on PDFs and unstructured specs
- Inconsistent attribute naming across brands
- No canonical source-of-truth model