Definition
ChannelAdvisor, now part of Rithum, is a marketplace and channel management platform covering product listings, advertising, and multichannel commerce across marketplaces and retail channels.
What ChannelAdvisor does
It helps brands and retailers list, advertise, and sell across many marketplaces and channels from one place, managing listings, feeds, and campaigns for multichannel commerce at scale.
How it relates to catalog intelligence
Listing across channels means meeting each one's content requirements. Catalog intelligence ensures the underlying product data is complete, consistent, and compliant enough to list and perform well everywhere — the quality foundation channel management depends on.