Definition
inriver works as a PIM/PXM: teams import and centralize product data, enrich and structure it, automate workflows, manage media, then syndicate channel-ready content to marketplaces and channels. AI-assisted analytics add visibility into how that data performs along the way.
The typical workflow
- Import & centralize: product data from suppliers, source systems, and spreadsheets is brought into one place as a single source of truth.
- Enrich & structure: attributes are structured for complex catalogs and content is enriched, supporting both B2B and B2C requirements.
- Automate workflows: workflow automation and collaboration streamline how teams move records through enrichment and approval.
- Manage media: built-in media management associates images and rich media with product records.
- Syndicate: channel-ready content is mapped to each channel's requirements and distributed to marketplaces such as Amazon and Walmart and other endpoints, with AI-assisted analytics tracking performance.
How it relates to catalog intelligence
inriver's workflow is about managing and activating product information across channels. Catalog intelligence adds a measurement-and-improvement layer: scoring how complete and AI-ready the data is, then improving it. The PIM/PXM runs the operation; catalog intelligence keeps the quality bar visible. See what is catalog quality scoring?