Definition
Salsify connects through an API and integrations to ecommerce platforms, retailers and marketplaces, syndication and GDSN networks, and upstream systems such as ERP and DAM — so governed product content flows across the digital shelf.
Integration categories
| Category | What it connects |
|---|---|
| API | Programmatic access to move product data in and out of the platform as a cloud-native SaaS. |
| Ecommerce & D2C platforms | Direct-to-consumer storefronts and commerce systems that publish enriched product content. |
| Retailers & marketplaces | Distribution endpoints across the digital shelf, with attributes mapped to each channel's requirements. |
| Syndication / GDSN networks | Standardized product-data exchange for distributing content at scale. |
| Upstream systems (ERP, DAM) | Source systems that feed product records and digital assets into the platform. |
These are category-level integration types drawn from Salsify's PXM and syndication positioning; check the vendor for the current list of specific named connectors.
How it relates to catalog intelligence
Integrations move product content between systems; catalog intelligence is complementary in that it measures the quality of that content as it flows — checking completeness, consistency, and AI-readiness rather than only whether the pipe is connected. See product data orchestration.