UPDATE
NIQ: 74% of Shoppers Now Use AI Tools for Product Discovery
A new NIQ report finds that nearly three-quarters of shoppers are turning to AI tools during product discovery, raising the stakes for brands to keep digital shelf content accurate and machine-readable.
Update: A new report from NIQ, covered by MarTech Cube, finds that 74% of shoppers now use AI tools somewhere in their product discovery process. The finding underscores a shift already visible across the AI product discovery landscape: consumers are increasingly routing around traditional search and retailer navigation in favor of AI-assisted shopping.
- 74% of shoppers reported using AI for product discovery, per NIQ's research.
- The report frames this as a call to action for brands to ensure product information, digital shelf content, availability data, and online visibility are optimized for AI-powered search.
For catalog and product data teams, the takeaway is consistent with what CatalogIntel has tracked across other vendor and platform moves this year: as AI systems mediate more discovery moments, the completeness and machine-readability of underlying product data — not just traditional SEO or merchandising — becomes a direct driver of visibility. Brands with incomplete or poorly structured catalogs risk being invisible to the AI agents and answer engines shoppers are now relying on.
Note: this brief is based on the article's title and summary snippet; full report methodology and additional findings were not available at the time of writing. Source: MarTech Cube.
Source: https://www.martechcube.com/niq-report-74-of-shoppers-use-ai-for-product-discovery/