Definition
Syndigo works by collecting and mastering product content, auditing it against requirements, and syndicating it across a large recipient network through its Content Experience Hub — with analytics reporting on content and performance along the way.
The typical workflow
- Collect & master: product content and master data are brought into one platform, including GDSN data, core product information, rich media, and nutritional attributes.
- Structure & manage: attributes are organized across categories and a governed master record is maintained so data stays consistent.
- Audit: content is checked against category and channel requirements, which matters in regulated industries where compliance is strict.
- Syndicate: compliant content is distributed from the content/data pool to a broad network of recipient connections — retailers, marketplaces, and channels.
- Analyze: analytics report on content quality and performance across destinations.
How it relates to catalog intelligence
Syndigo's workflow is about managing and distributing product content at scale. Catalog intelligence adds a measurement-and-improvement layer: scoring how complete, consistent, and AI-ready the data is before it enters the syndication pipeline. Syndigo runs the distribution; catalog intelligence keeps the quality bar visible. See what is catalog quality scoring?