Definition
Syndigo connects to the surrounding commerce stack at a category level — its recipient network of retailers and marketplaces, GDSN and data pools, ecommerce platforms, and ERP and DAM systems — through APIs and its content/syndication network. These integrations let brands bring product data in and distribute compliant content outward.
Integration categories
| Category | Role in the stack |
|---|---|
| Recipient network (retailers & marketplaces) | Distribute compliant product content to a broad set of retailer and marketplace recipient connections. |
| GDSN & data pools | Exchange standardized product data with trading partners through the global synchronization network. |
| Ecommerce platforms & storefronts | Publish rich, channel-ready content to the sites where products are sold. |
| ERPs & source systems | Bring in product, pricing, and operational data as inputs to the platform. |
| DAMs & asset systems | Associate images, rich media, and digital assets with product records. |
The specific named connectors available change over time, so check Syndigo directly for the current integrations that match your systems.
How it relates to catalog intelligence
Integrations move product data between Syndigo and the systems around it. Catalog intelligence is concerned with the quality of the data flowing through those connections — whether it is complete, consistent, and compliant before it reaches a recipient, storefront, or marketplace. See what is product data orchestration?